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Best Digital Marketing Training in Gurgaon

APTRON Gurgaon delivers the best Digital Marketing training in Gurgaon to the students. Our experienced industry professionals just not train the students; rather, they impart the skill formula of value creation and addition during the employment tenure. An idea needs fluffiness; therefore, the Digital Marketing course in Gurgaon covers both the basic and advanced training that enables students to understand the idea of Digital Marketing in the latest technological implementations. Such training composes our students as the most preferred candidate for potential employers. Our Digital Marketing training course syllabus has the expertise and capabilities to deliver quantifiable Digital Marketing solutions to our students. APTRON creates skilled industry leaders through its unique training methodology. We create Digital Marketing experts who help improvise capabilities of businesses by defying the latest threats, and challenges coming up in the domain.

APTRON is a well-established Digital Marketing training institute in Gurgaon, which has acquired its reputation by imparting skill-based Digital Marketing training to its students. Our Digital Marketing course is delivered in accordance with the industry standards by industry-experienced professionals. In addition, our industrial training assists students to manage and execute real-time projects efficiently and competently in a professional environment.

Our expert industrial instructors are the core strength of APTRON. They possess advanced knowledge of Digital Marketing concepts and principles. Trainers discuss, design and develop Digital Marketing training methodologies based-on real-world business scenarios that have the ability to meet the latest industry requirements satisfactorily. Moreover, the architectural expertise in Digital Marketing and the effective and clear translation of complex technologies is the excellent talents of our Digital Marketing trainers. Also, the apprehensive approach of Digital Marketing trainers assists students in understanding the theoretical concepts, practical implications and the importance of Digital Marketing technology in the upcoming IT industry. Students with technical queries can get in touch with our trainers at any time of the day. The Digital Marketing queries of the students are addressed patiently and repeatedly.

Students keen to learn Digital Marketing can opt for Digital Marketing training classes in Gurgaon on weekdays or weekends depending upon their requirements. APTRON, Digital Marketing training institute in Gurgaon offers a fast-track Digital Marketing training course and one-to-one training in Gurgaon to all the students.

APTRON’s Digital Marketing training in Gurgaon is conducted both during weekdays as well as at the weekends depending upon the choice of the students. Also the institute offers fast-track Digital Marketing training as well as one-to-one training in Gurgaon to all the students. The major topics covered under Digital Marketing training in Gurgaon at APTRON are: Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing(SEM), Website Creation, Search Engine Advertising, Mobile Marketing, Google Search Console, Google Analytics, Social Media Marketing, Google Ads,(Google Adword), E-Commerce Marketing, E-Mail Marketing, Lead Generation, Internet Marketing Strategy, Content Marketing, Affiliate Marketing, Online Reputation Management (ORM), Ad-Sense & Blogging.

Digital Marketing Training Batches

Being well aware of the industry needs, APTRON Gurgaon offers the Digital Marketing Training in Gurgaon with major focus being on the practical aspects of the training. Our team of highly proficient Digital Marketing trainers offer Digital Marketing training in classroom and also we provide Digital Marketing corporate training services. The Digital Marketing training course syllabus here has been framed in a way to meet the professional requirements of both the beginner as well as the advanced level.

APTRON Digital Marketing Training in Gurgaon has been categorised into following batches and is conducted in multiple batche during morning as well as evening.

Track Fees Regular Weekend Fast Track
Course Duration Course Fees 45-60 Days 8 Weekend 5 Days
Hours Course Fees 2 Hours a day 3 Hours a day 6+ Hours a day
Training Mode Course Fees Live Class Room Live Class Room Live Class Room

Key Features of Digital Marketing Training at APTRON

Skill-based training Our instructors are industry specialized and certified academic entities. They bring in-depth and skill training that convenes the solutions to trending issues in the IT domain.

Limitless lab sessions APTRON has a credited and well-equipped IT establishment. It comprises smart classrooms and smart labs loaded with switches, data servers, servers, routers, Wi-Fi, live racks and other networking related devices.

100% placement assistance Our recruitment squad guarantees to fix maximum interview dates of Digital Marketing applicants on a regular basis. The recruitment HR team carries out mock-interview sessions, shares often asked questions of interviews, opts for personality development sessions, Spoken English, and advances presentation skills of the students. All such classes help in structuring the confidence of the applicants as well as make his personality appealing for the interviews.

Reasonable fee APTRON accuse a reasonable fee and offers free of cost classes such as personality development, Spoken English, staging skills, performs interviews, and study materials. In addition, the timings are prepared flexible in accordance with students’ comfort.

  • Availability of free Demo classes
  • Industry expert trainers
  • Affordable course fee structure
  • 30+ hours of Course Duration
  • Guidance for the certification exams
  • 100% Placement assistance

Digital Marketing Training Overview

Introduction to Digital Marketing

  • Increasing Visibility
  • What is visibility?
  • Types of visibility
  • Examples of visibility
  • Visitors Engagement
  • What is engagement?
  • Why it is important?
  • Examples of engagement
  • Bringing Targeted Traffic
  • Inbound
  • Outbound
  • Converting Traffic into Leads
  • Types of Conversion
  • Understanding Conversion Process
  • Retention
  • Why it is Important?
  • Types of Retention
  • Performance Evaluation
  • Why it is Important?
  • Tools Needed

Website Creation

  • Adding domain Name to web Server
  • Adding webpages & content
  • Adding Plugins
  • Identifying objective of website
  • Deciding on Number of Pages Required
  • Planning for Engagement Options
  • Creating Blueprint of Every webpage
  • Best & Worst Examples

Search Engine Optimization (SEO)

  • What are primary keywords, secondary keyword and tertiary keywords?
  • Keywords optimization
  • Content optimization & planning
  • Understanding Your audience for content planning
  • Internal linking
  • Meta tags creation
  • Creating Webpage in HTML
  • What is the difference between keywords stuffing & keyword placement
  • Using google webmasters tool & website verification
  • Sitemap creation & submission in website & webmasters
  • How to write an optimized content
  • How to write a content for article, blog and press release
  • What is domain authority?
  • How to increase Domain authority
  • What are back links?
  • Types of back links
  • What is link building?
  • Types of link building
  • Do’s and Dont’s of link building
  • Link building strategies for your business
  • Easy link acquisition techniques
  • Google places optimization
  • Classified submissions
  • Using H card
  • Citation
  • Top tools for SEO
  • Monitoring SEO process
  • Preparing SEO reports
  • How to create SEO Strategy for your business
  • What is link juice?
  • Importance of domain and page authority
  • How to optimize exact keywords for your business
  • What is Google Panda Algorithm?
  • What is Google Penguin?
  • What is Google EMD Update?
  • How to save your site from Google Panda, Penguin and EMD Update
  • How to recover your site from Panda, Penguin and EMD

Search Engine Advertising

  • Understanding inorganic search results
  • Introduction to Google adwords & PPC
  • advertising
  • Overview of Microsoft Adcenter (Bing & Yahoo)
  • Setting up Google adwords account
  • Understanding adwords account structure
  • Campaigns, Adgroups, Ads, Keywords, etc
  • Types of Advertising campaigns- Search,
  • Display, Shopping & video
  • Difference between search & display campaign
  • How does adwords rank ads
  • Understanding adwords algorithm (adrank) in
  • detail with examples
  • What is quality score
  • Why quality score is important
  • What is CTR?
  • Why CTR is important?
  • Understanding bids
  • Types of Search Campaigns – Standard,
  • All features, dynamic search & product listing
  • Google merchant center.
  • Creating our 1st search campaign
  • Doing campaign level settings
  • Understanding location targeting
  • Different types of location targeting
  • What is bidding strategy?
  • Understanding different types of bid strategy
  • Manual
  • Auto
  • Advanced level bid strategies
  • Enhanced CPC
  • CPA
  • What are flexible bidding strategies?
  • Understanding flexible bidding strategy
  • Pros & Cons of different bid strategies
  • Understanding ad-extensions
  • Types of ad-extensions
  • Adding ad-extensions in our campaign
  • Creating adgroups
  • Finding relevant adgroups options
  • using tools
  • Creating adgroups using tool
  • Understanding keywords
  • Finding relevant keywords
  • Adding keywords in ad-group
  • Using keyword planner tool
  • Understanding types of keywords
  • Board, Phrase, exact, synonym & negative
  • Examples of types of keywords
  • Pros and cons of diff. types of keywords
  • Creating ads
  • Understanding ad metrics
  • Display & destination URL
  • How to write a compelling ad copy
  • Best & worst examples of ads
  • Creating ads
  • What is conversion tracking?
  • Why is it important
  • How to set up conversion tracking
  • Adding tracking code in your website
  • Checking conversion stats
  • How to optimize campaigns at the time of
  • creation?
  • Optimizing campaign via adgroups
  • Importance of CTR in optimization
  • How to increase CTR
  • Importance of quality score in
  • optimization
  • How to increase quality score
  • Importance of negative keywords in
  • optimization
  • Evaluating campaign stats
  • Optimizing with conversion report
  • Optimizing with keywords
  • Optimizing performing keywords
  • Optimizing non performing keywords
  • How to decrease CPC
  • Analyzing your competitors performance
  • Types of display campaigns-
  • Creating 1st display campaign
  • Difference in search & display
  • Doing campaign level settings
  • Understanding CPM bid strategy
  • Advance settings
  • Ad-scheduling
  • Ad-delivery
  • Understanding ads placement
  • Creating diff. adgroups
  • Using display planner tool
  • Finding relevant websites for ads
  • Creating text ads
  • Creating banner ads using tools
  • Uploading banner ads

Social Media Marketing

  • Understanding Facebook marketing
  • Practical session 1
  • Creating Facebook page
  • Uploading contacts for invitation
  • Exercise on fan page wall posting
  • Increasing fans on fan page
  • How to do marketing on fan page (with examples)
  • Fan engagement
  • Important apps to do fan page marketing
  • Facebook advertising
  • Types of Facebook advertising
  • Best practices for Facebook advertising
  • Understanding facebook best practices
  • Understanding edgerank and art of engagement
  • Practical Session 2
  • Creating Facebook advertising campaign
  • Targeting in ad campaign
  • Payment module- CPC vs CPM vs CPA
  • Setting up conversion tracking
  • Using power editor tool for adv.
  • Advance Facebook advertising using tools like
  • What is linkedIn?
  • Understanding LinkedIn
  • Company profile vs Individual profiles
  • Understanding Linkedin groups
  • How to do marketing on LinkedIn groups
  • Linkedin advertising & it best practices
  • Increasing ROI form linkedIn ads
  • Linkedin publishing
  • Company pages
  • Adv on linkedIn
  • Display vs text
  • Understanding Twitter
  • Tools to listen & measure Influence on
  • Twitter: TweetDeck, Klout, PeerIndex
  • How to do marketing on Twitter
  • Black hat techniques of twitter marketing
  • Advertising on Twitter
  • Creating campaigns
  • Types of ads
  • Tools for twitter marketing
  • Twitter Advertising
  • Twitter Cards
  • Understanding Video Campaign
  • Creating 1st Video Campaign
  • Importance of video marketing
  • Benifits of video marketing
  • Uploading videos on video marketing websites
  • Using youtube for business
  • Developing youtube video marketing Strategy
  • Bringing visitors from youtube videos to your website
  • Creating Video ADgroups
  • Targeting Options
  • Understanding Bid Strategy

Mobile Marketing

  • Understanding Mobile Devices
  • Mobile Marketing and Social Media
  • Mobile Marketing Measurement and Analytics
  • Fundamentals of mobile marketing
  • Key industry terminology
  • Creating mobile website through wordpress
  • Using tools to create mobile websites
  • Using tools to create mobile app
  • Advertising on mobile (App & Web)
  • Targeting ads via location
  • Targeting ads on Apps
  • Targeting ads on search engine

Google Analytics

  • Introduction to Google analytics
  • How Google analytics works
  • Understanding Google analytics account structure
  • Understanding Google analytics insights
  • Understanding cookie tracking
  • Types of cookie tracking used by Google analytics
  • Starting with Google analytics
  • How to set up analytics account
  • How to add analytics code in website
  • Understanding goals and conversions
  • How to setup goals
  • Understanding different types of goals
  • Understanding bounce & bounce rate
  • Difference between exit rate & bounce rate
  • How to reduce bounce rate
  • How to set up funnels in goals
  • Importance of funnels
  • How to integrate adwords and analytics account
  • Benefits of integrating adwords & analytics
  • Measuring performance of marketing campaigns via
  • Google analytics
  • What is link tagging
  • How to set up link tagging
  • Understanding filters & segments
  • How to set up filters & segments
  • How to view customized reports
  • Monitoring traffic sources
  • Monitoring traffic behavior
  • Taking corrective actions if required

Online Display Marketing

  • What is online advertising?
  • Types of Online Advertising
  • Display Advertising
  • Banner ads
  • Rich Media ads
  • Pop ups and Pop under ads
  • Contextual advertising
  • In Text ads
  • In Image ads
  • In video ads
  • In page ads
  • What are Payment Modules?

E-Mail Marketing

  • What is email marketing?
  • How email works?
  • Challenges faced in sending bulk emails
  • How to overcome these challenges?
  • Types of email marketing- Opt-in & bulk emailing
  • What is opt-in email marketing?
  • Setting up email marketing account
  • Best platforms to do opt-in email marketing
  • Setting up lists & web form
  • Creating a broadcast email
  • What are auto responders?
  • Setting up auto responders
  • How to do bulk emailing?
  • Best practices to send bulk emails
  • Tricks to land in inbox instead of spam folder
  • Top email marketing software’s &
  • a glimpse of how to use them
  • Improving ROI with A/B testing

E-Commerce Marketing

  • What is ecommerce?
  • Top ecommerce websites around the world & it’s scenario in India
  • Difference between E-Commerce software and Shopping Cart software
  • Payment Gateways, Merchant Accounts & Logistics for physical goods.
  • Integrating Woo commerce and setting up an ecommerce store on WordPress.
  • Affiliate Marketing by promoting products which looks like an ecommerce store.
  • Case studies on ecommerce websites.
  • How to do Google Product Listing Ads (PLA) for ecommerce websites.
  • How to do SEO for an ecommerce website.

Lead Generation

  • Understanding lead generation for business
  • Why lead generation is important?
  • Understanding landing pages
  • Understanding thank-you page
  • Landing page vs website
  • Best practices to create a landing page
  • Best practices to create a thank-you page
  • Practical exercise- Creating a landing page
  • Types of landing pages
  • Reviewing landing pages created by trainees
  • What is A/B testing?
  • How to do A/B testing
  • Selecting landing pages after A/B testing
  • Converting leads into sales
  • Creating lead nurturing strategy
  • Understanding lead funnel
  • Steps in leads nurturing

Content Marketing

  • What is Content marketing?
  • Introduction to content marketing
  • Objective of content marketing
  • Content marketing 7 step strategy building process
  • 18 types of content with examples
  • How to write great compelling content
  • Keyword research for content ideas
  • Optimizing content for search engines
  • Discussing authority blog
  • Steps towards developing authority blog
  • Ways to monetizing authority blog
  • How to market your content?
  • Debate- Doesn’t great content just spread by itself
  • Understanding second customer
  • Importance of second customer
  • How to increase second customer
  • Understanding online influencers
  • 10 ways to connect with online influencers
  • 35 unique ways to write magnetic headlines
  • 180 examples of magnetic headlines
  • Case study on content marketing

Internet Marketing Strategy

  • Personal branding
  • Content marketing
  • Search engine optimization (SEO)
  • Conversion optimization
  • Social media marketing
  • Email marketing

Affiliate Marketing

  • What is affiliate marketing?
  • 3 A’s of affiliate marketing
  • How people make millions of dollar in affiliate marketing?
  • Affiliate marketing history
  • Changes in affiliate marketing industry over the year
  • Affiliate marketing scenario in India
  • How to be a super affiliate?
  • Different ways to do affiliate marketing
  • Affiliate marketing secrets
  • How your trainer makes money in affiliate marketing?
  • Live examples of how people are making money as an affiliate
  • Getting your started as an affiliate
  • Getting you approved as an affiliate from
  • India’s top affiliate agencies
  • Some of the top affiliate network in the world
  • How to get approved as an affiliate by world’s top affiliate company
  • Trainers shares his secrets of affiliate marketing

Ad-Sense & Blogging

  • What is AdSense?
  • How to get approved for AdSense?
  • Cool trick to get AdSense approval by Google
  • Using your AdSense account interface
  • Placing ads on your blog
  • Creating blogs with our FREE theme
  • Then we will share 1 secret method Through which you will make money with AdSense

Online Reputation Management (ORM)

  • What is online reputation management?
  • Why online reputation management is need of hour
  • Understanding ORM scenario
  • How to deal with criticism online
  • 10 Online reputation management Commandments
  • 15 ways to create positive brand image online
  • Understanding tools for monitoring online reputation
  • Step by Step guide to overcome negative online reputation
  • Best examples of online reputation management

Top 10 Reasons to Choose APTRON for Digital Marketing Training in Gurgaon

    • Students get the well-defined Digital Marketing training in Gurgaon, and after completion of the Digital Marketing course, they are placed in recognized organizations.
    • Our certified trainers having 5 to 15 years of industrial experience facilitate students with a regular, weekend or customized Digital Marketing training in Gurgaon in accordance with their career requirements.
    • Trainers mentor their students in major project training, minor project training, live project preparation, and interview preparation.
    • Our established Digital Marketing training institute has smart classrooms and smart labs equipped with the latest servers, routers, switches, nodes, projectors, live racks, Wi-Fi connectivity, digital pads, and other networking devices.
    • Students are free to access the labs for an unlimited number of hours as per their own preferred timings. In addition, students can avail Extra Time Slots (E.T.S.) for practical, absolutely free.
    • APTRON provides free Study Material, Books, PDFs, Video Trainings, Video Lectures, Sample Questions, Exam Preparation, Interview Questions, HR screening questions, Lab Guides and Projects.
    • There is no extra fee charged from the students who need to retake any Digital Marketing class or require One-on-One attention from the instructors.
    • During the Digital Marketing training, we also facilitate students with free of cost personality development sessions. These sessions comprise of spoken English, group discussions, mock interviews, presentation skills.
    • Our Digital Marketing certification is globally recognized. We accept Cheque, Cash, Credit Card, Debit card, Net Banking payment modes.

Digital Marketing Training in Gugaon FAQ’s

What is the objective of APTRON Gugaon Digital Marketing Training in Gugaon?

The purpose of Digital Marketingtraining in Gurgaon at APTRON is:

The Digital Marketing course is conveyed in adherence to the present industry requirements.
Digital Marketing training pass on in-depth facts about the enterprise resource planning and centralized management.
 

Digital Marketing Training Course Reviews

Best Digital Marketing Training in Gurgaon

Reviewed by : Amar Singh

5 April 2018

5/5

four star

I thank APTRON Solution for supporting me an elite Digital Marketing industrial training that helped me attain the better place in my department at the office. The hands-on skill and the instructor’s leadership assisted me to study the language in short period of time. APTRON has a designed approach while coaching the Digital Marketing training to the learners. The mentors have thorough knowledge about the Digital Marketing insights and its specifications.

Student Testimonials



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